Branding | Packaging | Photoshop | Illustrator

Client Work

Illustration of a laced butane lighter with an orange and black pattern and silver ends.

Alpha House

The ALPHA House Residential Program offers a safe and educational environment for new mothers and their babies in Pinellas County, Florida. They sought to modernize their brand while maintaining key elements like feminine colors and butterflies. The updated packaging includes a custom packet of Milkweed seeds and a small pot, reflecting the brand's butterfly imagery. This project was created in collaboration with graphic designer, Savannah Booth.

Design board displaying branding elements for Alpha House of Pinellas County. It includes primary logo, secondary logo, logomark, badge, and color palette. The typography section shows Big Bang as primary, Greycliff CF as secondary, and Greycliff CF Bold as tertiary. Icon styles include a flower, house, dress, and baby bottle.

We chose delicate, thin fonts for a feminine feel. The logo features the letter “A” from the Big Bang font, rotated to look like butterfly wings. We created various sizes and layouts for social media, letterhead, and packaging. To stay consistent with previous branding, we kept the color pink and added green and brown for contrast. The icons represent ALPHA House’s impact on the community.

Tri-fold brochure for Alpha House of Pinellas County with pink and red color scheme, containing information about the organization, contact details, and a QR code.
A pink informational pamphlet about a community organization with sections on how to help, resident services, and impact statistics. Includes a baby sleeping and icons of a house, jar, shirt, and baby bottle.

The ALPHA house had a lot of important information that needed to be shared clearly and in a way that kept people engaged, without making it overwhelming. In the rough draft, we decided to use different colors and shapes to break up the heavy text. This made it easier to read and helped highlight the main points, keeping readers interested throughout. Adding these visual touches made everything feel more accessible and easier to understand. The only feedback we received was to include a stock image of a baby.

Three pink brochures for Alpha House of Pinellas County with minimalist design.
Pink tri-fold brochure with red text and graphics for Alpha House of Pinellas County, featuring contact information, a QR code, and a decorative red flower outline.
A pink box with a floral pattern, labeled 'Alpha House of Pinellas County'.

We designed a thank you box for our donors, targeting women around the age of 50. This box includes a "Grow Your Own Butterfly" kit, which contains milkweed seeds, a food source for Monarch butterflies. This gift aligns with our organization's mission of nurturing life. The box features floral patterns and opens like double doors, symbolizing the welcoming environment of the ALPHA House.

A decorative box containing milkweed seeds, a small container with a seed, and a pamphlet with milkweed seed illustrations, all decorated with a floral pattern.
A rectangular box wrapped in floral paper with pink, red, and peach flowers and green leaves, featuring a pink band with QR code and the website ALPHAhouse.org.

Process

A process book for Alpha House of Pinellas County by Nicole Mattick & Savannah Booth.

A process book for Alpha House of Pinellas County by Nicole Mattick & Savannah Booth.

We researched beauty brands and wedding invitation styles. These sources inspired our choice of colors and visual language. We incorporated house symbols into the design, emphasizing the welcoming curve of an archway to evoke feelings of comfort and

We researched beauty brands and wedding invitation styles. These sources inspired our choice of colors and visual language. We incorporated house symbols into the design, emphasizing the welcoming curve of an archway to evoke feelings of comfort and safety throughout the brochure.

Research meeting notes, key goals for branding, and information about the organization and its purpose.

Research meeting notes, key goals for branding, and information about the organization and its purpose.

Sketches

Sketches

The rough draft

The rough draft