Packaging | Branding | Illustrator

A red, elongated object with black crisscross pattern and white ends, resembling a dog leash.

Heatwave Icecream

Heatwave offers a one-of-a-kind ice cream experience, beyond indulgence, it actively promotes awareness of global warming and sustainability through its thoughtfully designed packaging, which incorporates eco-friendly materials and visuals that highlight environmental issues.

The hand-drawn logo, featuring letters that appear to be melting, reinforces the theme of global warming. The retro color palette of blues, pinks, and yellows makes it stand out on the shelf compared to other ice cream brands that tend to use darker colors.

A billboard with a blue background, advertising ice cream melting, featuring a pink ice cream blob spilling from a cup labeled 'HeatWave' and text promoting help at Trader Joe's.

To simplify the complex concept of global warming, I designed the packaging for Heatwave, a brand that offers delicious frozen treats while promoting environmental awareness. The goal was to create an engaging visual narrative that resonates with consumers, helping them understand the impact of rising temperatures through relatable imagery of melting ice cream.

Colorful ice cream truck packaging with the words Heat Wave Ice Cream, featuring a cartoon character driving and a list of flavors including mint chocolate chip, strawberry cheesecake, snicker doodle, and chocolate.

Colorful cardboard box designed as a vintage van with a smiling earth wearing sunglasses in the driver’s seat. The front of the van has the text "Heat Wave" in bold, pink, bubbly letters. Decorations include peace and love symbols, and a small ice cream cone. The overall style is cartoonish with vibrant colors and black outlines.

Colorful cardboard box with playful illustrations and text promoting HEATWAVE ice cream, including an 'About' section, a nutrition facts label, and social media icons.

Colorful ice cream sandwich box labeled 'Heat Wave Ice Cream' featuring flavors such as mint chocolate chip, strawberry cheesecake, and Snicker doodle chocolate. Bright comic-style design with a bus illustration.

A melting planet character serves as the brand’s mascot. The packaging features a vintage ice cream truck that swings open to reveal delightful melting ice cream sandwiches inside. The truck embodies a 70s-inspired flower power pattern with playful ice cream details.

Colorful illustrated cardboard box designed to resemble a hippie van, featuring a cartoon character wearing sunglasses in the driver's seat, with a sandwich in front. The box has psychedelic patterns, peace symbols, flowers, and the text 'HEATWAVE' on the front.

Pink box with text promoting ice cream conservation to fight global warming, featuring a cartoon character wearing sunglasses at the bottom left.

Pink ice cream with white swirls spilling out of a tub labeled 'Heat Wave' with colorful, playful packaging design.

Heatwave not only offers delicious treats but also sparks conversation and awareness around climate change.

Process

Sketch of the packaging features a vintage ice cream truck that swings open to reveal delightful melting ice cream sandwiches inside. And a melting planet character serves as the brand's mascot.

The hand-drawn logo, featuring letters that appear to be melting, reinforces the theme of global warming.

The truck embodies a 70s-inspired flower power pattern with playful ice cream details.

Making the typography feel both unique and approachable, aligns with Heatwave's mission.

Heatwave Icecream

Process

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