A red and black climbing rope with metal loops at each end.

St. Petersburg Chiropractic

Illustrator | Website | Logo

Client work

A brand and website design for a local chiropractor launching their practice, highlighting their connection to the St. Petersburg community.

A style guide for St. Petersburg Chiropractic featuring a primary logo with a colorful spine design, a secondary logo of a stylized bird, a wordmark with the clinic's name, a color palette of red, green, blue, and black, and a font sample of Teko Bold.
WEBSTIE LINK

This project had a strict deadline of two months to ensure the clinic opened on time. The design focuses on highlighting the chiropractor's connection to the St. Petersburg community. Initially, the main logo featured a pelican with a spine, inspired by the pelican on St. Petersburg's flag. However, based on client feedback, it has since been revised to concentrate solely on the spine for simplicity, and the pelican spine has become the secondary logo.

Computer screen displaying the homepage of St. Petersburg Chiropractic website with a brown and orange background, an image of a woman in a black uniform, and a logo featuring a colorful spine graphic.

I selected a bright color palette inspired by various areas around St. Pete. The logo incorporates a block design, which has been utilized on the website to organize different sections, such as treatment plans, making it easy for patients to navigate.

Close-up of a medical professional in blue scrubs with a St. Petersburg Chiropractic logo on the chest and a stethoscope around the neck.
St. Petersburg Chiropractic branded items including a black foam roller, a black water bottle, a set of two small dumbbells, and a black box, all featuring the chiropractic clinic's logo and colors.

Additionally, the clinic is considering expanding to include a gym, and I created mockups to illustrate what that could look like in the future.

A gym interior with a large wall sign that reads

Process

Sketches of the secondary logo

Sketches of the secondary logo

More sketches

More sketches